The New Emerging Market Multinationals Four Strategies for Disrupting Markets and Building Brands

The New Emerging Market Multinationals  Four Strategies for Disrupting Markets and Building Brands Author Amitava Chattopadhyay
ISBN-10 9780071782906
Release 2012-06-15
Pages 320
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Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.



Emerging Market Multinationals

Emerging Market Multinationals Author Alvaro Cuervo-Cazurra
ISBN-10 9781107073142
Release 2016-03-17
Pages 230
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This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.



Handbook of Emerging Market Multinational Corporations

Handbook of Emerging Market Multinational Corporations Author Mehmet Demirbag
ISBN-10 9781782545019
Release 2015-02-27
Pages 304
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The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages they explore and exploit as they internationalize. The Handbook highlights the requirement for



Understanding Multinationals from Emerging Markets

Understanding Multinationals from Emerging Markets Author Alvaro Cuervo-Cazurra
ISBN-10 9781107064539
Release 2014-06-26
Pages 340
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Offers the latest analytical thinking on emerging market multinationals (EMNCs) and identifies key issues for research by scholars and consultants.



Brand Management in Emerging Markets Theories and Practices

Brand Management in Emerging Markets  Theories and Practices Author Wang, Cheng Lu
ISBN-10 9781466662438
Release 2014-06-30
Pages 337
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"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.



Star Brands

Star Brands Author Carolina Rogoll
ISBN-10 9781621534747
Release 2015-04-14
Pages 256
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For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on! The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself.



Demystifying Chinese Management

Demystifying Chinese Management Author Malcolm Warner
ISBN-10 9781317693673
Release 2015-10-14
Pages 213
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Today, with a new leadership in place, the People’s Republic of China enters a challenging new phase as an emerging economic superpower. The Chinese economy has dramatically changed over the three decades since Deng Xiaoping launched his economic reforms in 1978. It has been transformed from a command economy dominated by state-owned enterprises to a market socialist economy with a wide range of ownership forms, both public and private. In turn, its managers and management have correspondingly undergone a major sea-change. This edited collection attempts to demystify Chinese management, highlighting recent research into these significant changes and their implications in a wide range of business enterprises both in China and overseas. It points to the strategic challenges and issues in terms of realizing the managerial version of the ‘Chinese Dream’. The topics covered include business schools in China, corporate social responsibility, financial services, impression management, international human resource management, international competitive strategy choices, internationalization of firms and the role of science parks. The book was originally published as a special issue of Asia Pacific Business Review.



Core Periphery Relations and Organization Studies

Core Periphery Relations and Organization Studies Author R. Westwood
ISBN-10 9781137309051
Release 2014-08-29
Pages 253
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Core-Periphery Relations and Organization Studies draws together postcolonial and indigenous thinking through the conceptual lens of core-periphery relations to advance debate in organization studies. A particular aim of this book is to broaden, deepen and critically reassert a postcolonial imagination in this domain.



Entrepreneurial Marketing

Entrepreneurial Marketing Author Zubin Sethna
ISBN-10 9781781907870
Release 2013-07-05
Pages 320
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This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.



Successful Global Leadership

Successful Global Leadership Author Ramon Henson
ISBN-10 9781137589903
Release 2016-08-05
Pages 307
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This book provides practical frameworks for anyone hoping to become a successful global leader, and outlines the challenges that international firms face when managing across cultures. It highlights the cognitive, affective, and behavioral actions leaders can take to understand the differences between foreign values and traditions, and how to develop a corporate environment where global leadership can thrive. Drawing on the latest research findings, interviews with executives, and the author’s own teaching and consulting experience, this book emphasizes the need to adopt a cultural intelligence that embraces flexibility, openness, curiosity, and empathy. It provides advice and guidance on how to develop universal people management skills and navigate language barriers to avoid cross-cultural miscommunication. This multi-disciplinary book is essential reading for students and researchers of international business and management, I/O psychology, and organizations hoping to interact effectively with employees and clients across borders.



Tilt

Tilt Author Niraj
ISBN-10 9781422187197
Release 2013-10-15
Pages 256
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory—and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product’s secret sauce and use it against you. “Upstream,” product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found “downstream,” where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream—and achieving enduring competitive advantage.



Marketing and Consumer Behavior Concepts Methodologies Tools and Applications

Marketing and Consumer Behavior  Concepts  Methodologies  Tools  and Applications Author Management Association, Information Resources
ISBN-10 9781466673588
Release 2014-12-31
Pages 2214
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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.



Neostrategic Management

Neostrategic Management Author Ivona Vrdoljak Raguž
ISBN-10 9783319181851
Release 2015-07-01
Pages 241
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​Contemporary research in strategic management, with an emphasis on different tools and skills created by scholars in the field, is evident throughout Neostrategic Management. This book is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology and internationalization. Based on real-world practices and current research in the field, Neostrategic Management features an increased emphasis on the changing global economy and its role in strategic management.



Innovation Spaces in Asia

Innovation Spaces in Asia Author Maureen McKelvey
ISBN-10 9781783475681
Release 2015-02-27
Pages 384
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Innovation Spaces in Asia provides insight into how and why Asia is poised to impact global innovation. Asia is undergoing rapid developments in markets, sources of technology and user preferences. A key characteristic of the book is the rich empirical



Fremdeln Klammern Trennungsangst

Fremdeln   Klammern   Trennungsangst Author Elizabeth Pantley
ISBN-10 9783432100449
Release 2016-08-17
Pages 128
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Gelassen und entspannt in Trennungssituationen. Wird Ihnen schon beim Gedanken an die bevorstehende Kitaeingewöhnung mulmig? Hängt Ihr Kind außergewöhnlich stark an Ihnen und fällt es ihm schwer, loszulassen? Da fremdelt das Kind plötzlich auf Omas Arm, es gibt Tränen beim Abschied in der Betreuungsstätte, oder ältere Kinder trauen sich nicht, auf Gleichaltrige zuzugehen. Trennungsangst kann sich sehr unterschiedlich zeigen - und ist doch ein ganz normales Phänomen in der Kinderentwicklung. Es zeigt die tiefe Liebe des Kindes und eine gute Bindung an Sie. Meist verschwindet die Trennungsangst wieder ganz von alleine. - Trennen leicht gemacht: Üben Sie Trennungen schon ganz früh mit liebevollen Spielen, die Ihrem Baby oder Kind zeigen: Sie sind nicht ganz aus der Welt, wenn Sie mal gehen. - Stark machen: Stärken Sie Ihr älteres Kind in Gesprächen und mit Ritualen, damit es leichter den Mut fasst, sich von Ihnen zu lösen. Das erleichtert Ihrem Klein- und Schulkind die großen und kleinen Abschiede, die das Leben mit sich bringt. - Trauen Sie sich selber: Gehen Sie bewusst mit Ihrer eigene Trennungsangst um. Je gelassener und zuversichtlicher Sie selbst sind, umso gelassener ist Ihr Kind. Die Erfolgsautorin und vierfache Mutter Elizabeth Pantley beantwortet Ihre Fragen und bietet liebevolle Lösungen gegen die Angst.



Die Entscheidung

Die Entscheidung Author Naomi Klein
ISBN-10 9783104031453
Release 2015-03-05
Pages 704
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***JETZT ODER NICHTS – der provokante Gesellschaftsentwurf der international bekannten Bestsellerautorin Naomi Klein (›NoLogo‹ und ›Die Schock-Strategie‹)*** Vergessen Sie alles, was Sie über den Klimawandel zu wissen meinten: Es geht nicht nur um CO2-Emissionen, es geht um den Kapitalismus! Die weltbekannte Aktivistin Naomi Klein weckt uns aus der kollektiven Ohnmacht angesichts der Klimakatastrophe. In einer packenden Vision zeigt sie, dass wir uns dieser existentiellen Herausforderung stellen können. Wir müssen unser Wirtschaftssystem des Immer-mehr aufgeben und etwas radikal Neues wagen. Denn überall auf der Welt gibt es bereits überraschende und inspirierende Alternativen. Brillant gedacht, fundiert recherchiert, hoffnungsvoll und spannend. Ein Buch, das aufrüttelt und Lust auf die Zukunft macht. »Die Klimakatastrophe kann die Welt zum Besseren ändern.« — Naomi Klein »Naomi Klein befasst sich in ihrer unbestechlichen, leidenschaftlichen und akribischen Art mit den größten und drängendsten Fragen unserer Zeit. Ihr Werk hat die Spielregeln der Debatte verändert. Für mich zählt sie zu den inspirierendsten politischen Vordenkern der Welt von heute.« — Arundhati Roy »Zweifellos eines der wichtigsten Bücher des Jahrzehnts.« — Amitav Ghosh »Naomi Klein ist ein Genie. Sie hat für das Feld der Politik das geleistet, was Jared Diamond für die Erforschung der Geschichte des Menschen getan hat. Meisterhaft verwebt sie politische, ökonomische und historische Fakten und verdichtet sie zu einfachen und mächtigen Wahrheiten mit universeller Anwendbarkeit.« — Robert F. Kennedy, Jr. »Naomi Kleins klare Sprache und ihr Scharfsinn, machen Lust auf Veränderung und verdeutlichen die Notwendigkeit zum sofortigen Handeln.« — Charlize Theron »Eine mitreißende Pflichtlektüre!« — Michael E. Mann, Direktor des Earth System Science Center an der Pennsylvania State University



Der Reichtum der Dritten Welt

Der Reichtum der Dritten Welt Author Coimbatore K. Prahalad
ISBN-10 3898791467
Release 2006
Pages 525
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Der Reichtum der Dritten Welt has been writing in one form or another for most of life. You can find so many inspiration from Der Reichtum der Dritten Welt also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Der Reichtum der Dritten Welt book for free.