Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads Author Luke Sullivan
ISBN-10 1119164001
ISBN-13 9781119164005
Year 2016-02-01
Pages 448
Language English
Publisher Wiley
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The classic guide to creating great advertising now covers all media Digital Social and Traditional Hey Whipple Squeeze Thishas helped generations of young creatives make their mark in the field From starting out and getting work to building successful campaigns you gain a real world perspective on what it means to be great in a fast moving sometimes harsh industry You ll learn how to tell brand stories and create brand experiences online and in traditional media outlets and you ll learn more about the value of authenticity simplicity storytelling and conflict Advertising is in the midst of a massive upheaval and while creativity is still king it s not nearly enough This book is an essential resource for advertising professionals who need up to date digital skills to reach the modern consumer Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today s consumer has seen it all and they re less likely than ever to even notice your masterpiece of art and copy let alone internalize it Your job is to craft a piece that rises out of the noise to make an impact Hey Whipple Squeeze This provides the knowledge to create impressive compelling work

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